Raquel Pancer


Raquel Pancer is a visionary strategic partnering expert, profit-driven marketing and sales executive offers 20 years’ experience in sustainable growth, aggressive territory development and market survival through:

  • Business project management & implementation
  • Marketing strategies & sales management
  • Strategic alliances & client development
  • Contract negotiation & closing
  • Merger integration, division mission & focus
  • International territory development
  • Bilingual & bicultural in Spanish
  • International business excellence: Americas, Asia, Europe, Middle East
  • BA International Marketing & Finance
  • Channels Master
  • Managing, building and coaching teams and individuals


Grew global partner community to 4,000 plus for salesforce.com as Sr. Director, Partner Programs

  • Generated more than $35M in sourced deals and more than $45M in joint deals (100% growth YoY)
  • Launched “Power of Us” partner initiative for the Salesforce Foundation securing a record 70 partners enrolled

Achieved VAR Business “5-Star” partner program award during my tenure as Sr. Director, Oracle PartnerNetwork

Provided leadership in integrating channel strategies and programs during acquisitions of Lotus by IBM, and PeopleSoft and Siebel by Oracle

Contributed to more than 400 new customers gained during e2 Communication’s 1st year in business as Sr. Director, Partner Development and Solutions

  • Initiated the Latin American division, signed first customers, and led the effort to translate corporate deliverables and website into Spanish

Exceeded IBM Worldwide Software Group's objectives for Asia Pacific as Program Manager, Asia Pacific Partner Alliances, Worldwide Partner Programs

  • Implemented an aggressive channel strategy, recruiting over 1,000 new business partners during
    2 ½ years spent in China
  • Achieved 125% of strategic alliances targeted during 1st year
  • Led sales teams to achieve more than 150% of sales quota and 200% of channel targets for partner recruitment and activation while member of Worldwide Channel Marketing, BESTeam Software Program

Launched visionary international business plans for CompUSA.

  • Negotiated a multi-million dollar distributorship contract for CompUSA's private label Compudyne in Saudi Arabia, Egypt and Chile as Director, International Business Development
  • Initiated the Export Sales Division and built sales to $8M in one year as Manager, International Sales Division
  • Landed a $3M contract with a prominent Japanese company, closed a $1M computer sale to Kuwait, and a $750K computer sale to a Brazilian educational institution


Sr. Director, Partner Programs, salesforce.com, San Francisco, CA
Sr. Director, Oracle PartnerNetwork, Oracle Corp, Redwood Shores, CA
Partner, Triangle Consulting Group, CA
Vice President, Marketing and Partners, Terraspring, Inc., Fremont, CA
Sr. Director, Partner Development and Solutions, e2 Communications, Inc.
Multiple roles at IBM, Worldwide (Asia, Americas, Europe, Middle East), multiple roles:

  • Director, Worldwide Business Partner Programs, Software Group
  • Manager, Asia Pacific Channel Strategy and Partner Programs, Software Group
  • Program Manager, Asia Pacific Partner Alliances, Worldwide Partner Programs
  • Worldwide Channel Marketing, BESTeam Software Program
  • Europe, Middle East and Africa Business Development Manager
  • Latin America Program Manager, Global Channel Marketing

Two positions at CompUSA, Inc Dallas, TX::

  • Director, International Business Development
  • Manager, International Sales Division


  • Bachelor of Arts, International Marketing and Finance, University of Miami
  • Channels Master, Institute for Partners Education Development

"Raquel is one of the most savvy, dedicated, and amazing partnerships and alliances execs in the technology business today.”

--Glenn Oclassen, Jr.
 CEO, VelocityMG, formerly Director, Education Partner Program, salesforce.com

© Raquel Pancer. All Rights Reserved.
Partner program, enablement, channel development, channel strategy, channel services, channel solutions, partner solutions, partner training, partner consulting, channel consulting, partner program US, Latin America, Asia Pacific, Europe, Miami, Raleigh-Durham, Seattle, Denver, Austin, New Jersey, Washington DC, Chicago, Boston, New York, Silicon Valley, Raquel Pancer, Pancer Channel Solutions